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Strategic Management Business Policy
Comprehensive and up-to-date, Strategic management and business policy, 7 th edition, provides an engaging look at traditional and new strategic management topics. From competitive strategy and industry analysis to environmental trends and ethics. Wheelen and hunger's thorough coverage of topics helps readers develop an understanding of the wide range of theories and research available in the area of strategy. Extra emphasis is placed on technology, no-for-profit and entrepreneurial ventures and the integration of international issues throughout the text provides an essential understanding of global business.
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